Hatch Early Mood Food

Bring the energy.

PROJECT DETAILS

Step foot into a Hatch breakfast restaurant and you'll see we're talking about more than the espresso shots. A place with such electric energy needed a video spot that would let that vibe take center stage, so we created a visual experience that captured that spark.

DELIVERABLES
Video Production
Social Media
Media Strategy
Prop Design

Giving in to the intrusive thoughts.

VIDEO PRODUCTION

Giving in to the intrusive thoughts.

You know that feeling when you sit down to make a commercial and it's practically begging you to cast a baton twirler? Well, we finally acted on that old, familiar call and the results were nothing short of dynamic.

Name another talent who can throw 52 aerials in one filming session without throwing up. We'll wait.

Name another talent who can throw 52 aerials in one filming session without throwing up. We'll wait.

Call us multi-talented.

PROP DESIGN

Call us multi-talented.

Oh, the prop and set design stories we could tell. For this project, our shenanigans included (but were not limited to) hand-drawn face and finger tattoos, a handmade skirt sewn on set, a custom-built light fixture, and lipstick that was really just superglued edible glitter.

Results

Our team produced a spot for Hatch that backed up their brand promise: that early mood food is good mood food. The spot turned out so great, we didn't even mind sweeping the breakfast off the floor at the end.

The spot won 7 Addy Awards.

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