A tribute worthy of a trailblazer.

PROJECT DETAILS

The Betty Wunder Memorial Foundation awards scholarships to exceptional students going into diagnostic imaging. Betty’s legacy helps these future change-makers pursue an education in radiology and work towards improving diagnostic care in Oklahoma.

Betty pioneered pediatric radiology and changed the future of the industry — and that’s a story worth telling. To honor her legacy with the launch of the Foundation, we built a story-driven website that would do her life and career justice.

DELIVERABLES
Website Design & Development
Logo Refresh
Short Film
Copywriting
Collateral

Start with the story.

DEVELOPING THE ANGLE

Start with the story.

We sat down and talked with dozens of people who were changed by her outlook, friendship, mentorship, career and impact — and the narrative we surfaced with was nothing short of remarkable. 

We combed through hundreds of photos, mementos and handwritten notes squeezed in textbook margins that told a story all of their own. Combined with these firsthand accounts, they gave us everything we needed to build a meaningful narrative true to Betty’s life.

More than odds and ends.

WEBSITE

More than odds and ends.

Nothing tells the story of a person’s life like the very things they left behind. The site’s design revolved around those scanned images and notes that spoke to her dedication better than any words could. Thus, the Foundation website became a collage of her life’s work.

Results

Betty Wunder was fiery, but fun — and ultimately a true force for change in her field of pediatric diagnostic radiology. We developed a website for the Betty Wunder Memorial Foundation that captured her service to the industry and the impact she made on countless lives, positioning them to pay that impact forward to students now and in the future.

The website won 2 Addy Awards and Best of Digital.

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